Discover ‘Conversation with The Woolmark Company,’ Daema’s initiative that embodies a shared vision of style, innovation, and sustainable luxury. In an era where the concept of luxury is evolving, Daema stands out for its use of Merino wool — a natural, biodegradable, and renewable fiber — to create garments that combine elegance and durability. With a philosophy of conscious fashion, in this first part of the excellent conversation with Woolmark, Daema celebrates the harmony between style and sustainability, responding to the growing demand for responsible products. Discover how this shared vision promotes a more sustainable future for the fashion industry.