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Editorials

Immersion in the Daema universe in all its precious facets.

Conversations of excellence: Daema meets The Woolmark Company – Part 2

Discover the wonders of Merino wool, the natural fiber that combines performance, comfort, and sustainability. Daema, in collaboration with The Woolmark Company, explores the extraordinary qualities of this fiber, perfect for elegant, high-performance sportswear. Ideal for sports such as tennis, padel, and golf, Merino wool offers a unique balance of lightness, breathability, and durability. Sustainable, versatile, and even suitable for luxury, Merino wool is the perfect choice for those seeking high-quality, eco-friendly clothing.

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Conversations of excellence: Daema meets The Woolmark Company – Part 2

5 December 2024

Discover the wonders of Merino wool, the natural fiber that combines performance, comfort, and sustainability. Daema, in collaboration with The Woolmark Company, explores the extraordinary qualities of this fiber, perfect for elegant, high-performance sportswear. Ideal for sports such as tennis, padel, and golf, Merino wool offers a unique balance of lightness, breathability, and durability. Sustainable, versatile, and even suitable for luxury, Merino wool is the perfect choice for those seeking high-quality, eco-friendly clothing.

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Conversations of excellence: Daema meets The Woolmark Company – Part 1

18 November 2024

Discover ‘Conversation with The Woolmark Company,’ Daema’s initiative that embodies a shared vision of style, innovation, and sustainable luxury. In an era where the concept of luxury is evolving, Daema stands out for its use of Merino wool — a natural, biodegradable, and renewable fiber — to create garments that combine elegance and durability. With a philosophy of conscious fashion, in this first part of the excellent conversation with Woolmark, Daema celebrates the harmony between style and sustainability, responding to the growing demand for responsible products. Discover how this shared vision promotes a more sustainable future for the fashion industry.

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Merino wool, a beneficial natural fiber for the skin

28 August 2023

Daema, a licensee of The Woolmark Company® since 2022, introduces the use of superfine Merino wool in sportswear garments. This luxurious fabric with a fiber diameter of 17.5 microns or less offers comfort and relief for sensitive or eczema-prone skin. The research by The Woolmark Company® highlights the positive impact of wearing superfine Merino wool on the severity and symptoms of eczema, making it a natural and soothing choice for those seeking skin-friendly clothing options. Daema’s commitment to incorporating this premium material into their sporty-chic and functional clothing allows individuals to enjoy fashion without compromising the well-being of their skin.

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