Authentic well-being: cultivating inner beauty to shine outward
“Authentic well-being begins within and naturally radiates outward, harmonizing body, mind, and spirit with a holistic approach that celebrates each woman’s unique beauty.” These words
Immersion in the Daema universe in all its precious facets.
“Authentic well-being begins within and naturally radiates outward, harmonizing body, mind, and spirit with a holistic approach that celebrates each woman’s unique beauty.” These words
“Authentic well-being begins within and naturally radiates outward, harmonizing body, mind, and spirit with a holistic approach that celebrates each woman’s unique beauty.” These words
Discover the wonders of Merino wool, the natural fiber that combines performance, comfort, and sustainability. Daema, in collaboration with The Woolmark Company, explores the extraordinary qualities of this fiber, perfect for elegant, high-performance sportswear. Ideal for sports such as tennis, padel, and golf, Merino wool offers a unique balance of lightness, breathability, and durability. Sustainable, versatile, and even suitable for luxury, Merino wool is the perfect choice for those seeking high-quality, eco-friendly clothing.
Discover ‘Conversation with The Woolmark Company,’ Daema’s initiative that embodies a shared vision of style, innovation, and sustainable luxury. In an era where the concept of luxury is evolving, Daema stands out for its use of Merino wool — a natural, biodegradable, and renewable fiber — to create garments that combine elegance and durability. With a philosophy of conscious fashion, in this first part of the excellent conversation with Woolmark, Daema celebrates the harmony between style and sustainability, responding to the growing demand for responsible products. Discover how this shared vision promotes a more sustainable future for the fashion industry.
Unveil the secrets of mental preparation in sports with Dr. Vanessa Costa, Psychotherapist and Sports Psychologist. Explore emotional management, motivation, and self-esteem to excel in your sports discipline. Gain practical advice to successfully confront challenges like the ’30 km wall’ in a marathon and transform your emotions into allies for your performance.
Daema, a licensee of The Woolmark Company® since 2022, introduces the use of superfine Merino wool in sportswear garments. This luxurious fabric with a fiber diameter of 17.5 microns or less offers comfort and relief for sensitive or eczema-prone skin. The research by The Woolmark Company® highlights the positive impact of wearing superfine Merino wool on the severity and symptoms of eczema, making it a natural and soothing choice for those seeking skin-friendly clothing options. Daema’s commitment to incorporating this premium material into their sporty-chic and functional clothing allows individuals to enjoy fashion without compromising the well-being of their skin.
Daema unveils a prestigious partnership with the golf club “Ai Colli di Bergamo Golf,” which is part of the “Giardino Fiorito” initiative designed by Daema
Daema, the brand of women’s sportswear that enchants with its creativity and sustainable innovation, presents a new initiative that combines art and shopping experience in
Let’s start with what at first sight seems an illogical choice: to make tennis and golf clothes in wool. “It seems, but it absolutely isn’t.
Find out what your shape is and wear only what really suits you When practising a sport, it is essential to choose functional and comfortable
