There is a fiber that, for centuries, has accompanied mankind in its most extraordinary endeavors: Merino wool. Woven into soft jersey, Merino wool is a natural material that almost seems to breathe with the wearer, adapting to the most extreme challenges while gently enveloping the body in softness.
In this episode of our “Conversation with” series, we met with Birgit Gahlen, R&D Manager Europe at The Woolmark Company, to explore the extraordinary qualities of Merino wool and discover how this unique fiber can redefine the concept of sustainable sportswear.
“Merino wool is not just a natural fiber; it’s a technology created by nature itself,” explains Birgit. “It’s thermoregulating: it warms you when it’s cold and keeps you cool when it’s hot. It’s breathable, antibacterial, and resistant to odors. For the wearer, it’s a silent but powerful ally.”
Imagine a garment that follows every movement, that breathes with you during an intense match or a workout under the sun. Perfect for tennis, golf, padel, but also for travel or everyday life, Merino wool offers a rare balance between performance and comfort.
Daniela Manzoni, CEO & Co-Founder at Daema, says: “The feeling I get when I wear my Daema garments for a tennis match is incredible: although wool is often associated with warmth, in reality, Merino wool feels as fresh as cotton to the touch and on the skin, providing a sensation of lightness and freshness even on the hottest days.“
“Wearing a Merino wool garment is not just about performance. It’s a feeling. It’s knowing that what you’re wearing supports you in the most intense moments, but does so with softness, respecting your body and the planet”, adds Daniela.
Merino wool is much more than a highly performing material. Each thread tells a story: that of the woolgrowers who produce it with sustainable techniques, its bond with the land, and its ability to transform nature into a lasting resource.
“When we choose Merino wool,” Daniela says, “we choose a different path. It’s a material that reminds us how sustainability is an opportunity, an added value, something that improves not only the product but also the person who wears it.”
Another remarkable aspect of Merino wool is its ease of care: “Garments made from superfine Merino wool are machine washable and simple to iron,” points out Birgit. “This is due to the natural elasticity and resilience of its fiber.“
The unique qualities of Merino wool make it a key player in high-profile projects. Birgit reveals to us how iconic brands like Prada, for example, have chosen it for the technical uniforms of the Prada Pirelli team during the America’s Cup, combining elegance, durability, and high performance in a fiber that embodies the best of nature and innovation.
In every Daema garment, Merino wool transforms into a unique experience. It is lightness, awareness, elegance, and respect for nature. It is an invitation to live and move in harmony with the world around us.
Are you ready to experience your sport in style? Explore the Daema collection at Daema.it.
To explore the first part of “Conversation with The Woolmark Company. A Shared Vision of Sustainable Luxury and Responsibility,” and to watch the full interview video, click here.
“Authentic well-being begins within and naturally radiates outward, harmonizing body, mind, and spirit with a holistic approach that celebrates each woman’s unique beauty.” These words
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