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Roundup of news from the Daema world

Conversations of excellence: Daema meets The Woolmark Company – Part 2

5 December 2024

Discover the wonders of Merino wool, the natural fiber that combines performance, comfort, and sustainability. Daema, in collaboration with The Woolmark Company, explores the extraordinary qualities of this fiber, perfect for elegant, high-performance sportswear. Ideal for sports such as tennis, padel, and golf, Merino wool offers a unique balance of lightness, breathability, and durability. Sustainable, versatile, and even suitable for luxury, Merino wool is the perfect choice for those seeking high-quality, eco-friendly clothing.

Conversations of excellence: Daema meets The Woolmark Company – Part 1

18 November 2024

Discover ‘Conversation with The Woolmark Company,’ Daema’s initiative that embodies a shared vision of style, innovation, and sustainable luxury. In an era where the concept of luxury is evolving, Daema stands out for its use of Merino wool — a natural, biodegradable, and renewable fiber — to create garments that combine elegance and durability. With a philosophy of conscious fashion, in this first part of the excellent conversation with Woolmark, Daema celebrates the harmony between style and sustainability, responding to the growing demand for responsible products. Discover how this shared vision promotes a more sustainable future for the fashion industry.

Dolce & Gabbana’s haute couture at Palazzo Reale: a tribute to Italian style

1 June 2024

‘From the heart to the hands’ is the new Dolce & Gabbana exhibition that enchants the public at Palazzo Reale in Milan. Inaugurated in April,

Passion for padel and glamorous well-being: Daema celebrates the holistic approach with Wellness Café Bergamo in the Woman Padel Cup

10 December 2023

Discover the harmony of female well-being, elegance, and sporting performance in the Wellness Café Woman Padel Cup in Bergamo, an extraordinary event celebrated in collaboration with Daema. Rewarding the players’ determination with the Natural WoolFeeling collection, this initiative transcends competition, embracing holistic balance and sustainable luxury.

Unlocking athletic potential: insights from Dr. Vanessa Costa’s talk on sports psychology

20 October 2023

Unveil the secrets of mental preparation in sports with Dr. Vanessa Costa, Psychotherapist and Sports Psychologist. Explore emotional management, motivation, and self-esteem to excel in your sports discipline. Gain practical advice to successfully confront challenges like the ’30 km wall’ in a marathon and transform your emotions into allies for your performance.

Mental training in sports: how to optimize your performance

3 October 2023

These are some of the questions that non-professional athletes often ask themselves during a competition or even during an informal game. The gaming experience, whether

Merino wool, a beneficial natural fiber for the skin

28 August 2023

Daema, a licensee of The Woolmark Company® since 2022, introduces the use of superfine Merino wool in sportswear garments. This luxurious fabric with a fiber diameter of 17.5 microns or less offers comfort and relief for sensitive or eczema-prone skin. The research by The Woolmark Company® highlights the positive impact of wearing superfine Merino wool on the severity and symptoms of eczema, making it a natural and soothing choice for those seeking skin-friendly clothing options. Daema’s commitment to incorporating this premium material into their sporty-chic and functional clothing allows individuals to enjoy fashion without compromising the well-being of their skin.

Blossoming Garden Pop-up by Daema at the exclusive Ai Colli di Bergamo Golf: A Tribute to the Enchanting Natural Landscapes of the city of Bergamo

12 July 2023

Daema unveils a prestigious partnership with the golf club “Ai Colli di Bergamo Golf,” which is part of the “Giardino Fiorito” initiative designed by Daema

Article on L’Eco di Bergamo – Renewable Sources and Circular Economy. Daema Celebrates Merino Wool.

6 July 2023

(Read below or go to the original article on L’Eco di Bergamo http://daema.it/20230706bergamo_11ABSTRACT.pdf) Circularity in design for real sustainability. That’s the philosophy of Daema, a

The Blossoming Garden of Daema: Art, Fashion, and Nature Blend in a Unique Sensorial Experience

22 June 2023

Daema, the brand of women’s sportswear that enchants with its creativity and sustainable innovation, presents a new initiative that combines art and shopping experience in

My sporty-chic, natural, high-performance and circular clothing

23 January 2023

Let’s start with what at first sight seems an illogical choice: to make tennis and golf clothes in wool. “It seems, but it absolutely isn’t.

What’s your shape? Discover and immediately feel more confident and beautiful!

13 January 2023

Find out what your shape is and wear only what really suits you When practising a sport, it is essential to choose functional and comfortable

The treasure of Biella

26 October 2022

Water is an essential element. Water is life. The pure water that has always flowed in its territories has allowed Biella, in Piedmont, and its

Daema launches its collection for Padel!

3 August 2022

Daema launches its women’s collection for Padel also ideal for tennis and golf. A sports line that combines technical clothing, thanks to the excellent properties

Simple gestures for a detox and beneficial effect for the Planet

15 November 2021

It is evident and for all to see that our home, the Earth, is suffering. Human activities have had and continue to have a strong

2nd Gran Tour Tino Sana c / o GC Bergamo L’Albenza

23 October 2021

On the occasion of the 2nd Tino Sana Grand Tour which took place on 22 October at the Bergamo L’Albenza Golf Club, we had the